Ethos

Ethos Meaning

Ethos Meaning

Ethos Meaning

Ethos comes from ancient Greek and primarily refers to character or credibility. In the realm of communication, it’s about how a speaker or writer comes across as trustworthy. Broadly, it can also capture the spirit or values of a group or time period.

The meanings of Ethos in a different context are as follow:

ContextMeaning
RhetoricTrustworthiness of the speaker or writer.
CulturalSpirit or values of a community or culture.
OrganizationalCore values or spirit of an organization.
General UsageSpirit or character of a time period.